Photo (from Web). Further comments purported to be made by the NRA President are printed
near the end of this article (Note: I have not included a picture of the NRA ad attack on Obama, preferring
instead to point to the extremist views of the NRA).

Any who may have watched a US TV network over the past week or so, will likely have seen one or more of the dozens of Attack Ads mounted by the National Rifle Association (NRA) against Federal and State government attempts to bring in some form of gun control concerning high powered weaponry that is more suited to war. It is a small step supported by significant majority of citizens in the US.

To overcome this challenge, the NRA has targeted the Presidents daughters suggesting the President is being elitist because he provides his daughters the protection of armed Secret Service Agents both at school and at other locations to which the girls travel.
 
The NRA go on to state in dark, dramatic tones:  “Are the president’s kids more important than yours?” The narrator asks. “Then why is he skeptical about putting armed security guards in our schools when his kids are protected by armed guards at their schools?”

The video continues: “Mr. Obama demands the wealthier pay their fair share of taxes, but he’s just another elitist hypocrite when it comes to a fair share of security.”  The last statement brings in the subject of taxation that is near and dear to the Republican Party.

This is the classic form of an attack ad used so successfully, not only by the NRA, but by the US Republicans and Canadian Conservatives in recent years. Many on the left suggest these ads have crossed the line, but there is no denying the ads are extremely effective in molding public opinion. The more outrageous, the more effective.

Democrats and Liberals have been loath to attack in the same manner preferring instead to use some form of logical, reasonable argument to present their case. However, it has become patently clear this will not work as those dark, vengeful, repugnant and cowardly ads will win hands down every time.

In Canada, pay attention to the ads the Conservatives mount each time something significant is taking place in one of the opposition parties. The attacks were very effectively used against Stephan Dion, Michael Ignateiff, Bob Rae (Link Here) when they were named leaders of the Liberals. Thomas Mulcair, on becoming leader of the opposition NDP, was vicously attacked on several fronts (e.g. economic, not a Canadian, etc.) with the same creepy pictures, ominous dialogue and scary music: (Link Here).  The goal is to define those leaders in the most unflattering way possible.
 
As the Liberals work towards naming a new leader you may have noticed an increasing number of attacks against Justin Trudeau and others. On the day the new leader is named the Conservatives will go wild just as they did with Ignatieff  (Link Here)  and other Liberals before Ignatieff. Hopefully, the new leader to be named later this spring, will be prepared to mount ads to counteract the effect. Ignatieff seemed to think he could take the high road, but by the time he realized he could not defeat those attacks with reason, the game was all but over.

Politics, as played by the NRA, Republicans, Tea Party, Conservatives and others on the right, does not follow the Marquis of Queensbury Rules (of fair play).  The sooner Democrats in the US as well as the Liberals, NDP and Greens in Canada wake up to that fact, the sooner they will be able to neutralize the attacks they know will be coming.

Over the past several years the Stephen Harper, members of his cabinet and the party in general, have provided ample fuel for these ads and in most cases there would be no need to exaggerate the misdeeds and missteps. Take any one of the following:

Moving the economy from surplus to a major deficit (as did Bush over two terms in the US), War in Iraq (calling Canadians who opposed our entry as ‘cowards’), the Omnibus Bill on changes to the Criminal Code, the recent Omnibus Budget Bill, F-35 costs, robocalls, Quebec request to maintain the Gun Registry, sidelining all environmental and climate change discussions, proroguing parliament and the list goes on. 

Just think how easy it would have been to create attack ads involving any of these many items or even an attack on Stephen Harpers personality.  Harper and his cabinet collogues could have been made to look like idiots, yet they walked away free and clear with only a little blathering by the back benchers in Parliament and a few editorials complaining and whining about the Conservative agenda.  It was (and is) painful to watch.
 
Now, back to the NRA and following on the comments in the lead picture, the NRA President might well have gone on to say:

“It is a known fact that guns save lives. The more gun deaths we have in the United States the more people will realize they need to arm themselves. The more children we have killed in schools, the sooner people will come to realize that we need to arm parents, teachers and even older students to protect themselves. In America there could be no better deterrent to gun violence than by ensuring every American carried a gun. We at the NRA cannot fathom why people do not understand the logic. Go out today and buy a gun, it will not only help the economy, it will help the United States to become one of the most peaceful nations on earth.”

What has stopped the Democratic National Committee from creating a series of attack ads on the subject? With very little effort the NRA could be painted as the war mongering, big business serving, agents of the Republican Party they are without even doing any digging. It would not take long to create the conditions in which their attack ads against the President and others would be turned against them. What we get instead is silence and that silence is deafening.

Harold McNeill
Victoria, BC
January, 2013

Link Here to a Discussion of the NRA position on the Second Amendment

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