Posts Tagged ‘Ipsos’
Why the BC Election Polls were so wrong!
But then again, one man got it right…
Leading up to the recent BC election I was reading a book by Nate Silver, “The Signal and the Noise – Why so many predictions fail – but some don’t. The book provides an excellent outline on a variety of prediction issues. After reading a good portion of the book and then seeing how badly the mainstream pollsters failed, it made wonder if they had obtained their results using outmoded methods. CEOs of the polling companies, when interviewed on TV, dodged and weaved as they tried to explain the inexplicable results. It seems their margin of error was something in the order of (+) or (-) 100%, 20 times out of 20.
Following the election I continued the book, then happened upon an article posted on the CBC BC News web site about one pollster, Dimitri Pantazopoulos, who got it (the BC election) almost bang on. Working behind the scenes for the Liberal Party, he confidently projected a Liberal win of at least 48 seats. An outline of his work was covered in a number of other media reports.
Mr.Pantazopoulos had been hired early on in the election to give the Liberals a realistic assessment of their chances as they were not thrilled (an understatement) with the mainstream polls whose results (predicting an NDP landslide) seemed to fly in the face of what they were hearing on the ground. Pantazopoulos’s information, which provided a much different story, was shared only among party insiders and candidates involved in close contests (where most of the polling took place).
Two weeks out from election day, the party machine kicked into overdrive and drove hard to the finish line. This included several hard hitting ads targeting Dix and the NDP party platform.
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